Vineetha has over 15 years’ experience in strategic brand protection and enforcement in Australia and New Zealand. She handles all aspects of trade mark portfolio management, including brand clearance, trade mark registration, oppositions, non-use actions and enforcement. She also advises on product launch strategies, and advertising & marketing materials review.
She is responsible for the trade mark portfolios of leading Australian and international IP owners, with much of her work focused on clients in the tech, e-commerce, consumer, retail, entertainment, and agrifoods industries.
Vineetha has been recognised as a ‘Rising Star in IP’ by Doyle’s Guide for her work, and has also had valuable in-house experience as IP Counsel at one of the world’s largest brands in the tech and e-commerce space.
Clients appreciate Vineetha’s clear communication style and her expertise at developing pragmatic and commercial strategies that align with their objectives. Having practiced extensively in Australia and NZ, in addition to her in-house experience in the US, she brings a global perspective to brand protection and enforcement.
