King & Wood Mallesons (KWM) advised Adtiger Corporations Limited (AdTiger, Stock Code: 1163) on its HK$129 million global offering and initial public offering on the Main Board of The Stock Exchange of Hong Kong Limited.
AdTiger operates an online advertising platform that directly or indirectly connects advertisers with media publishers through resellers that are designated by the media publishers. AdTiger primarily focuses on providing overseas online advertising services to PRC-based advertisers, covering top media publishers such as Facebook, Google, Snapchat, Twitter and Yahoo etc.
The KWM Hong Kong* Equity Capital Markets team has extensive experience advising on Hong Kong listings for Telecommunications, Media, Entertainment and Technology companies. Recent listings included Edensoft Holdings Limited in 2020; Ruicheng (China) Media Group Limited and Homeland Interactive Technology Ltd. in 2019; Left Field Printing Group Limited and Zhicheng Technology Group Ltd. in 2018; Putian Communication Group Limited in 2017; and China Digital Video Holdings Limited in 2016.
A cross-border team from the KWM Hong Kong, Perth and London offices worked to successfully deliver the transaction. The KWM Hong Kong team acted on the Hong Kong listing and was led by partner John Baptist Chan, with support from Carlton Ng and Nathaniel Lau. The KWM Perth and London team advised on the disclosure of the relevant applicable laws which are related to AdTiger's Australia and United Kingdom business and was led by partners Nigel Hunt and Greg Stonefield respectively.
*Any reference to "Hong Kong" or "Hong Kong SAR" shall be construed as a reference to "Hong Kong Special Administrative Region of the People's Republic of China".
