Asia’s top tier international law firm King & Wood Mallesons (KWM) has strengthened its global brand, ranking in the top 10 in the 2022 Thomson Reuters Global Elite Law Firm Brand Index 2022.
A testament to its multi-jurisdictional litigation and deals, KWM moved from 11th in 2021 to rank 9th in this year’s global index. Being included in the top 10 index, KWM shares recognition with some of the highest ranking and prestigious law firms in the world.
Derived from more than 1,700 interviews across more than 50 countries, the 2022 index benchmarked global brand strength across four key metrics: awareness, favourability, multi-jurisdictional litigation, and multi-jurisdictional deals.
KWM’s continued strong and uplifted ranking represents the firm’s ability to embrace the changes brought on by the global pandemic in the way we operate, the dynamism of our people, and how we have been able to apply new innovations and methodologies to support our clients.
This steady increase reflects KWMs’ global culture of continuous improvement.
Global Chairman Wang Junfeng said:
Being recognised as one of the top 10 legal brands in the world is a prestigious achievement. This year’s ranking represents our people’s ability to continuously adapt to a changing world and maintain a strong focus on supporting our clients. Thank you to our people for their unwavering commitment to our clients.
Also commenting on KWM's results, Global Chief Executive Sue Kench added:
I am delighted and proud to see that KWM has again strengthened our brand in an increasingly competitive market. Thank you to our clients for your continued support, it is a privilege to help you navigate complexity in an evolving and fast changing world. Thank you also to our people whose demonstration of our purpose - to use the mastery of the law for the lasting prosperity of our clients, people, and communities – continuously enhances our global offering.
