KWM advises Mojo Music & Media on raising finance

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King & Wood Mallesons London-based team led by partners Greg Stonefield and Barri Mendelsohn, supported by corporate associate Jenny Goodrich, tax counsel Sam Coleman, and regulatory partner Alix Prentice, advised shareholders of publishing and brand and legacy marketing company, Mojo Music & Media Group Limited on the raising of finance to enable Mojo to grow its international business and acquire Nashville-based HoriPro Entertainment Group, bringing 15,000 songs, spanning six decades and reflecting more than 250 charted hits into the group. The company has offices in New York and London and with the recent acquisition, opens its Nashville base in Berry Hill.

Mojo's co-founders, US based Mark Fried (CEO), Peter Shane (CCO) and London-based Alan Wallis (COO) opened its doors in late 2017. Over the last year, the team concluded 11 publishing deals building a diverse catalogue of hits and gems spanning eras and genres including the standards of Johnny Burke ("Misty," "What's New") and Bernie Wayne ("Blue Velvet," "Laughing On The Outside") and the complete works of writer/artist Paul Evans ("Roses Are Red," "When"), Stuart Weiner's Wemar Music ("Pledging My Love," "Castle Rock"), pioneering soul and rap writer/producer Bobby Robinson ("Need Your Lovin," "Rockin' It," "Honey"), pop/folk artist Jud Strunk ("Daisy A Day"), writer/artist/Woodstock co-producer Artie Kornfeld ("The Pied Piper," "Dead Man's Curve," "Rain The Park And Other Things") and '90s soul artist/entrepreneur Joyce Irby ("I'd Still Say Yes," "Ain't 2 Proud 2 Beg," "Motownphilly").

In addition to offering a full suite of music publishing services, highlighted by transparent, real-time global royalty tracking and custom song and catalogue promotion, Mojo is also a media company and will bring its songwriters and their teams together with writers, directors and distributors to produce a broad range of music-driven, brand-extending projects including books, films, theatricals, tribute albums, pop-up stores and installations, concert events and branded consumer products. The company will also work with clients to expand their digital footprint and drive greater engagement with fans via custom apps, curated playlists, podcasts, branded digital programming and social network initiatives.

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