Advertising and marketing

Advertising & Marketing

We ensure you comply with regulations, help you defend and pursue claims, and minimise your risk

Our lawyers advise the world’s leading brand owners, media organisations and advertising agencies. They benefit from our expertise in intellectual property (IP) law in marketing and advertising, contracts and agreements, trade practices, consumer protection, direct marketing, licensing, and promotions.

Advertising and marketing use an increasing number of communication channels and are highly regulated, complex and ever-changing. As companies focus on advertising and marketing as business differentiators, there has been a steady increase in regulatory restrictions and consumer complaints. These include complaints about advertising copy, branding, promotions, packaging and labelling, internet marketing and much more.

In this situation, you need expertise in marketing and advertising IP law on your side. Our law firm makes successful claims of misleading advertising against our clients’ competitors. We also ensure that the best creative work is backed by strong legal foundations. Our IP lawyers advise on national marketing and advertising campaigns across industry sectors, mobile content copyright, and the unique legal aspects of internet marketing and social media.

Our work highlights include acting for:

  • Luxottica/OPSM on comparative advertising disputes with Specsavers
  • Budget Eyewear in a landmark case establishing copyright in advertising copy
  • Seven Network on removing fake websites for key presenters and celebrities from Facebook
  • Wyeth Consumer Healthcare/Advil in successful Australian Self-Medication Industry challenges to comparative advertising for Nurofen Zavance
  • EnergyAustralia, Infigen Energy and UGL re-branding
  • Colgate-Palmolive on all aspects of its major launch of a new toothpaste, including: TGA registration, approval of advertising and Complaints Resolution Panel complaints.

We have a full team specialising in this area.

Discover our latest insights into legal issues affecting your business

2019 has already seen substantial developments around compliance and several major enforcement actions arising out of the Foreign Corrupt Practices Act (“FCPA”).

10 July 2019

According to a Notice of Proposed Rulemaking (the “NPR”) issued by the United States Department of Commerce (“Commerce”) and published in the Federal Register on May 28, 2019,

04 June 2019

China and India have been trading goods for centuries including along the historical “Silk Route”. According to Government of India statistics, China - India bilateral trade reached an all time...

30 May 2019

The National People’s Congress of the PRC approved the Foreign Investment Law of the PRC at the closing meeting of the second session of the 13th NPC on March 15, 2019. FIL will come into force on...

21 March 2019

This site uses cookies to enhance your experience and to help us improve the site. Please see our Privacy Policy for further information. If you continue without changing your settings, we will assume that you are happy to receive these cookies. You can change your cookie settings at any time.

For more information on which cookies we use then please refer to our Cookie Policy.