Advertising and marketing

Advertising & Marketing

We ensure you comply with regulations, help you defend and pursue claims, and minimise your risk

Our lawyers advise the world’s leading brand owners, media organisations and advertising agencies. They benefit from our expertise in intellectual property (IP) law in marketing and advertising, contracts and agreements, trade practices, consumer protection, direct marketing, licensing, and promotions.

Advertising and marketing use an increasing number of communication channels and are highly regulated, complex and ever-changing. As companies focus on advertising and marketing as business differentiators, there has been a steady increase in regulatory restrictions and consumer complaints. These include complaints about advertising copy, branding, promotions, packaging and labelling, internet marketing and much more.

In this situation, you need expertise in marketing and advertising IP law on your side. Our law firm makes successful claims of misleading advertising against our clients’ competitors. We also ensure that the best creative work is backed by strong legal foundations. Our IP lawyers advise on national marketing and advertising campaigns across industry sectors, mobile content copyright, and the unique legal aspects of internet marketing and social media.

Our work highlights include acting for:

  • Luxottica/OPSM on comparative advertising disputes with Specsavers
  • Budget Eyewear in a landmark case establishing copyright in advertising copy
  • Seven Network on removing fake websites for key presenters and celebrities from Facebook
  • Wyeth Consumer Healthcare/Advil in successful Australian Self-Medication Industry challenges to comparative advertising for Nurofen Zavance
  • EnergyAustralia, Infigen Energy and UGL re-branding
  • Colgate-Palmolive on all aspects of its major launch of a new toothpaste, including: TGA registration, approval of advertising and Complaints Resolution Panel complaints.

Your lead contacts

We have a full team specialising in this area.

Discover our latest insights into legal issues affecting your business

International fund managers and other financial services providers with Australian customers or counterparties now have clarity regarding their Australian financial services licensing position.

18 March 2020

While medical researchers across the world race to develop a vaccine to the COVID-19 virus, lawyers and corporate clients are testing for vulnerabilities to trade and other restrictions imposed by...

25 February 2020

This article was written by George Zhao, Michael Lawson, David Phua and Haoqing Zhang. Introduction As the world’s largest consumer of energy, with the recently-achieved status of the...

18 February 2020

As one of the largest consumers of commodity products globally, the impact of the novel coronavirus outbreak on international commodity contracts with Chinese buyers raises challenging and important...

10 February 2020

This site uses cookies to enhance your experience and to help us improve the site. Please see our Privacy Policy for further information. If you continue without changing your settings, we will assume that you are happy to receive these cookies. You can change your cookie settings at any time.

For more information on which cookies we use then please refer to our Cookie Policy.