12 October 2017

King & Wood Mallesons climbs the ladder in global law firm brand rankings

King & Wood Mallesons (KWM) has improved its overall position in the 2017 Acritas Global Elite Law Firm Brand Index, ranking 13th.

The ranking is based on interviews with over 1000 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn.

The index is made up of four core brand measures: awareness, favourability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation.

This year KWM ranked 8th for ‘Favourability,’ and 11th for ‘Awareness.

Commenting on the firm’s performance, KWM Global Chairman, Wang Junfeng said: "We are pleased to have seen an increase in our overall brand positioning and in particular our significant rise in favourability this year, increasing our ranking from 17th to 8th on this measure. This reaffirms that our focus on developing and enhancing our client relationships, as well as understanding what our clients value most, is having a positive impact."

Global Managing Partner, Sue Kench, added: "Our global brand presence and positioning is critical to our global strategy of being the #1 top tier international firm in Asia. We will continue our focus on deepening and broadening our capability in the areas our clients value most and improving the quality and consistency of client service across our global network."

Media Contact

Share on LinkedIn Share on Facebook Share on Twitter Share on Google+
    You might also be interested in

    Helena Huang is appointed as Co-Chief Executive in the Hong Kong office.

    23 April 2019

    On 3 March 2019, King & Wood Mallesons (KWM) successfully held the inauguration ceremony to launch the KWM Belt & Road Center for International Cooperation and Facilitation (BRCICF) and the “Belt &...

    11 March 2019

    The office of the U.S. Trade Representative (the “USTR”) has granted 984.

    25 January 2019

    Qingdao Haier is the first Chinese public company to directly float its shares on Frankfurt Stock Exchange. It’s also the first Chinese public company to trade and raise capital on a European...

    24 October 2018

    Legal services for your business

    This site uses cookies to enhance your experience and to help us improve the site. Please see our Privacy Policy for further information. If you continue without changing your settings, we will assume that you are happy to receive these cookies. You can change your cookie settings at any time.

    For more information on which cookies we use then please refer to our Cookie Policy.

    Supported by Cheap Skip Bin Hire Melbourne - Hire Skip Bins Ltd