King & Wood Mallesons (KWM) acted as Hong Kong* counsel to Ruicheng (China) Media Group Limited (Ruicheng China) on its initial public offering (IPO) on the Main Board of The Stock Exchange of Hong Kong Limited (SEHK).
Ruicheng China (SEHK Stock Code: 1640) was listed on the SEHK on 12 November 2019. The IPO was priced at HK$1.25 per share and comprised a total of 100,000,000 shares.
Ruicheng China is an established advertising service provider in the PRC that primarily engages in television advertising services. Its service offerings span from television advertising, online and outdoor advertising services to other advertising services which include data analysis, marketing strategy planning, advertising solution formulation, sourcing of advertising resources, overall coordination and/or execution, and evaluation of the effectiveness of advertisements.
The team was led by partner Anthony Wan, with support from senior associate Matthew Yim, associates Wallace Wong, Rhoda Tsang, Jason Choi and trainee solicitor Sunny Wong.
*Any reference to “Hong Kong” or “Hong Kong SAR” shall be construed as a reference to “Hong Kong Special Administrative Region of the People’s Republic of China”.