King & Wood Mallesons (KWM) has advised Nachfolgepartner AG (Nachfolgepartner) on a partnership investment with Chromedia Dialogmarketing GmbH (Chromedia).
Chromedia, based in Munich, Germany, is an internationally operating marketing agency that specializes in digital marketing, dialog marketing and CRM. The company supports international groups and medium-sized companies and develops solutions for successful customer engagement and new leads generation.
Chromedia has expanded both its management and shareholder structure to tap new potential and further improve performance in the long term. The existing management team with Rafael Wielert, Martin Ehrenhuber and Christian Böhm is complemented by long-term employee Christian Börner, who is promoted to Managing Director. Chromedia's management and co-shareholders gain a strategic partner and skilled advisor in Nachfolgepartner to support the company's future growth.
Nachfolgepartner, based in Zurich, Switzerland, is an independent partner for the long-term success stories of medium-sized companies. Together with the owners and the management, Nachfolgepartner develops entrepreneurial solutions for a sustainably oriented future. To enhance business expertise, investments are always made in cooperation with selected co-shareholders.
Advisors to Nachfolgepartner AG:
Dr. Michael Roos, Lorenz Liebsch, Damian Thiele, Simon Brandt (PSL), Dr. Katrin Thoma (all Corporate/M&A)
Daniel Ehret, Dr. Stephan Klein, Zuhal Uysal (PSL) (all Finance)