03 March 2021

BrandMaker secures strategic investment from Rubicon

King & Wood Mallesons (KWM) has advised the shareholders of BrandMaker GmbH (BrandMaker) as transaction lead counsel on the sale to Rubicon Technology Partners (Rubicon). 

BrandMaker, a leading provider of marketing resource management solutions, has secured a strategic majority investment from Rubicon, a US-based private equity firm. 

BrandMaker, headquartered in Karlsruhe, Germany, is a leading developer and global distributor of marketing software, particularly for efficient budget and campaign planning, budget and brand management, digital asset management for marketing content, brand management as well as marketing performance measurement and data-based optimization of marketing processes. More than 300 leading companies, including Best Buy, Bayer, Daimler and Avantor, are among BrandMaker group’s customers.

Rubicon, based in Boulder, Colorado (USA), invests in enterprise software companies with proven products and talented management teams to help them grow and scale their businesses.

Rubicon’s investment will accelerate BrandMaker’s market leadership through continued product innovation, global market expansion, organic growth as well as strategic acquisitions. 



Advisors to shareholders of BrandMaker GmbH:

Dr. Michael Roos, Markus Herz, Lorenz Liebsch, Simon Brandt (PSL) (all Corporate/M&A)
Markus Hill, Rüdiger Knopf, Viktoria Rosbach (all Tax)


Media Contact

Share on LinkedIn Share on Facebook Share on Twitter
    You might also be interested in

    Asia’s leading international firm, King & Wood Mallesons (KWM), has confirmed the promotion of 32 lawyers in China and ten lawyers in Australia to partner.

    07 July 2021

    KWM has advised MORGEN & MORGEN Group GmbH on the sale of MORGEN & MORGEN GmbH to Jung, DMS und Cie. AG, a subsidiary of JDC Group AG.

    30 June 2021

    KWM has advised zvoove Group GmbH on the acquisition of the Dutch Leviy group.

    28 June 2021

    KWM advised Silver Investment Partners on the acquisition of a majority stake in Crystal GmbH, a high-tech company in the field of crystal processing.

    23 June 2021

    You may also be interested in...

    This site uses cookies to enhance your experience and to help us improve the site. Please see our Privacy Policy for further information. If you continue without changing your settings, we will assume that you are happy to receive these cookies. You can change your cookie settings at any time.

    For more information on which cookies we use then please refer to our Cookie Policy.