King & Wood Mallesons (KWM) has advised the shareholders of BrandMaker GmbH (BrandMaker) as transaction lead counsel on the sale to Rubicon Technology Partners (Rubicon).
BrandMaker, a leading provider of marketing resource management solutions, has secured a strategic majority investment from Rubicon, a US-based private equity firm.
BrandMaker, headquartered in Karlsruhe, Germany, is a leading developer and global distributor of marketing software, particularly for efficient budget and campaign planning, budget and brand management, digital asset management for marketing content, brand management as well as marketing performance measurement and data-based optimization of marketing processes. More than 300 leading companies, including Best Buy, Bayer, Daimler and Avantor, are among BrandMaker group’s customers.
Rubicon, based in Boulder, Colorado (USA), invests in enterprise software companies with proven products and talented management teams to help them grow and scale their businesses.
Rubicon’s investment will accelerate BrandMaker’s market leadership through continued product innovation, global market expansion, organic growth as well as strategic acquisitions.
Advisors to shareholders of BrandMaker GmbH:
Dr. Michael Roos, Markus Herz, Lorenz Liebsch, Simon Brandt (PSL) (all Corporate/M&A)
Markus Hill, Rüdiger Knopf, Viktoria Rosbach (all Tax)