King & Wood Mallesons (KWM) has improved its overall position in the 2017 Acritas Global Elite Law Firm Brand Index, ranking 13th.
The ranking is based on interviews with over 1000 senior legal buyers across the world’s largest multinationals with revenues in excess of $1bn.
The index is made up of four core brand measures: awareness, favourability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation.
This year KWM ranked 8th for ‘Favourability,’ and 11th for ‘Awareness.
Commenting on the firm’s performance, KWM Global Chairman, Wang Junfeng said: "We are pleased to have seen an increase in our overall brand positioning and in particular our significant rise in favourability this year, increasing our ranking from 17th to 8th on this measure. This reaffirms that our focus on developing and enhancing our client relationships, as well as understanding what our clients value most, is having a positive impact."
Global Managing Partner, Sue Kench, added: "Our global brand presence and positioning is critical to our global strategy of being the #1 top tier international firm in Asia. We will continue our focus on deepening and broadening our capability in the areas our clients value most and improving the quality and consistency of client service across our global network."