Caroline Coops

Caroline Coops

Caroline Coops practices in the Competition and Regulatory team and guides clients through complex merger clearance matters, abuse of dominance, regulatory investigations, competition and consumer law litigation and pricing and distribution strategies. She is described by market commentators as “the best in her field”, "the pre-eminent practitioner in Australia for advertising work", "very intelligent and capable lawyer" with "exceptional knowledge and experience in merger clearance", possessing "a depth of understanding of competition law issues that is second to none" and by clients as being "professional, work[ing] well under pressure", "very commercial in her approach", “extremely pragmatic” and as “understandi[ing] the internal temperature at [client] without needing to be told and tailor[ing] her manner… appropriately.”

Caroline’s expertise is particularly evidenced by her work on the following matters:

  • National Australia Bank– acting for NAB in relation to its sale of MLC Wealth to IOOF and on various ACCC price inquiries.
  • Trivago – acting for Trivago on the Federal Court ACL proceedings issued by the ACCC alleging misleading conduct and false representations.
  • Medibank Private – successfully defending Medibank in the Federal Court proceedings issued by the ACCC and the subsequent ACCC appeal alleging misleading and unconscionable conduct regarding changes to diagnostic services arrangements.  
  • Telstra - successfully defending Telstra in the Federal Court proceedings issued by the Australian Olympic Committee’s alleging misleading conduct and breach by Telstra of the Olympic Insignia Protection Act (OIPA).
  • Lochard Energy– advising Lochard Energy on its acquisition of the Heytesbury Assets and successfully obtaining ACCC clearance.

Expertise and industry roles

Caroline is the former Chair of the Law Council’s Competition and Consumer Committee (Business Law Section) - the key representative body of the leading competition lawyers and practitioners in Australia.  As Chair, she led the response of the profession to the Government’s Competition Policy (being the most significant review and proposed reform of competition policy and laws in the last 20 years) and the Government’s review of the Australian Consumer Law.

Caroline is also an invited member of the ACCC’s Performance Consultative Committee.

Current accolades

Caroline is recognised as a notable practitioner in Chambers & Partners 2019-2020 (Band 1), as a leading lawyer - highly regarded in IFLR1000 (2019 – 2020), Asialaw Leading Lawyers 2018-2020, in Who’s Who Legal for competition law (2018-2020), nominated for Who Who’s Legal: Australia 2020 - Competition, and a leading individual in Asia Pacific Legal 500 (2020-2021) for Competition & Trade. She is also listed in Euromoney’s Women in Business Law Expert Guide (2017), Euromoney Law Expert Guide, Competition & Antitrust (2020), in Doyles Guide as a Best Lawyer (2018 - 2020), a leading competition lawyer (2018-2019) and a Preeminent competition lawyer (2020), as one of Australia’s top competition lawyers, as judged by peers, in the Australian Financial Review since 2011 and has been named in Best Lawyers as Regulatory Lawyer of the Year (2018), Telecommunications Lawyer of the Year (2020) and a listed lawyer 2020-2021.

Caroline is also recognised as a stand out star lawyer in Acritas Stars (2018- 2020) (nominated by General Counsel) and was a finalist in Lawyers' Weekly Partner of the Year Awards in 2019 and 2020 in Competition, Trade and Regulatory.


  • 1996: Bachelor of Laws (Hons)/Bachelor of Arts degree, Monash University
  • 1996 - 2001: Solicitor, Mallesons Stephen Jaques, Melbourne
  • 2001 - 2006: Senior Associate, Mallesons Stephen Jaques, Melbourne
  • 2006 - present: Partner, Competition & Regulatory, King & Wood Mallesons, Melbourne
  • 2011-2013: Managing Partner, Corporate Advisory, TMET and People & Development, King & Wood Mallesons

Professional memberships

Competition and Consumer Committee of the Business Law Section of the Business Council of Australia


Legal insights

NSW Fair Trading is likely to be more actively monitoring and enforcing new disclosure obligations introduced in 2020, which require suppliers to consumers to take extra steps to disclose certain...

11 May 2021

In his annual address to the Committee for Economic Development Australia on 23 February 2021, Chair Rod Sims announced the ACCC’s Compliance and Enforcement Priorities for 2021.

24 February 2021

Our experts examine the key competition and consumer laws that businesses may encounter during this time, discuss how the ACCC, the Courts and the Government may approach the unfolding situation, and...

30 March 2020

The Australian Competition and Consumer Commission (the Commission) has recently cited difficulties in proving that some mergers would result in a breach of Australian competition laws as part of a...

23 October 2019

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