Bill specialises in intellectual property law, with a focus on trade mark portfolio management, new brands and product launches and trade mark enforcement. Bill leads a full service Australian trade marks practice delivering cutting edge advice on proactive trade mark protection (trade mark clearance, trade mark prosecution, portfolio management and enforcement (oppositions, non-use actions, disputes and litigation).
Bill is a seasoned and successful expert in trade mark and designs law, establishing successful practices in both Australia and the UK. Prior to returning to Australia, Bill practiced in London where he managed an international trade marks and designs prosecution practice.
Bill has extensive experience in contested trade mark matters, with an impressive track record before IP Australia and Intellectual Property Offices of NZ and the UK and the European Office of Harmonization for the Internal Market. He also specialises in new product launches and in developing and implementing clearance, prosecution and enforcement strategies for global and local brands.
His expertise has been recognised in the peer-reviewed Best Lawyers in Australia, Doyle's Guide Leading Intellectual Property Lawyer Rankings - Victoria, and Who's Who Legal: Australia - Trademarks.
His has been recognised as a gold ranking practitioner in trade mark prosecution and strategy by the World Trademark Review (WTR 1000), and in the peer-reviewed Best Lawyers in Australia, Doyle's Guide Leading Intellectual Property Lawyer Rankings - Victoria, and Who's Who Legal: Australia - Trademarks.
"He has an encyclopaedic understanding of the different trade mark regimes in Australia, New Zealand, the United Kingdom and Europe, which he puts to brilliant use in overcoming trade mark office objections." - WTR 1000, World Trademark Review
- Pharmaceutical Trade Marks Group - editorial assistant for the Law, Lore & Practice bulletin
- International Trademark Association
- Intellectual Property Society of Australia and New Zealand.