Magical Honour acquires Matratzen Concord

King & Wood Mallesons (KWM) has advised Magical Honour Limited (Magical Honour) on the acquisition of the distribution chain Matratzen Concord, active in the DACH region, from the Dutch company Beter Bed Holding N.V. (Beter Bed). 

Magical Honour has reached agreement with Beter Bed on the acquisition of Matratzen Concord – the closing of the transaction is subject to customary closing conditions.
Matratzen Concord, a specialist discounter, distributes its products in over 1000 branches in Germany, Austria and Switzerland and was founded in Cologne in the 1980s.
The seller, Beter Bed Holding N.V., is a Dutch company listed on Euronext Amsterdam specialising in bedroom furniture and related products.
Magical Honour is a vehicle that consists of an Asian private equity investor with strong ties to key players in the bedding industry.

KWM lawyers from Guangzhou and Frankfurt am Main jointly advised the investor on this transaction led by Haibo Mo (KWM Guangzhou) and Dr. Sandra Link (KWM Frankfurt).  

Advisors Magical Honour Limited:

KWM Frankfurt: Dr. Sandra Link (partner), Hui Zhao (partner), Dr. Tilmann Becker (counsel | AWG key contact), Dr. Xianrui Wang (associate), Stephan Klein (Associate), Dr. Katrin Thoma (associate) (all Corporate/M&A), Dr. Johannes Reitzel (counsel, Employment) 

KWM Guangzhou: Haibo Mo (partner), Wenwen Li (associate), Tan Zhe (associate), Weihao Huang (associate) (all Corporate/M&A)