King & Wood Mallesons delighted to contribute to China chapter of Chambers Merger Control 2023 Guide

The International Trademark Association (INTA), a globally recognized non-profit organization, has recently released its Annual Review of China Case Law (2025). As a leading international association composed of global brand owners and trademark professionals, INTA is dedicated to advancing trademarks and intellectual property rights, protecting consumers, and promoting a fair and effective commercial environment.

As China’s economy continues to surge, more Chinese enterprises are venturing abroad and establishing a global presence, fuelling a new wave of international expansion.

China's new regulatory framework for personal information protection compliance audits has become effective? The Personal Information Protection Compliance Audit Measures (“Audit Measures”), effective May 1, 2025, mandates biennial audits for entities processing over 10 million individuals' data, with supplementary guidelines (Compliance Audit Requirements and Professional Institution Service Requirements) standardizing procedures and auditor qualifications. Key obligations include event-triggered audits following significant breaches, rigorous assessment of consent mechanisms, cross-border transfers, automated decision-making, and minors’ data protection. Professional audit institutions now require formal certification, minimum staffing thresholds including senior auditors, and strict independence protocols. Enterprises should proactively establish audit-ready compliance systems, conduct gap analyses, implement technical monitoring tools, and engage accredited auditors to mitigate liability exposure under this strengthened regime.