Caroline Coops


Melbourne, Australia

Caroline Coops practices in the Competition and Regulatory team and guides clients through complex merger clearances, misuse of market power, cartel and JV issues, regulatory investigations, competition and consumer law litigation and retail pricing and distribution strategies.

She is described by market commentators as "the best in her field", "the pre-eminent practitioner in Australia for advertising work", "very intelligent and capable lawyer" with "exceptional knowledge and experience in merger clearance", possessing "a depth of understanding of competition law issues that is second to none" and by clients as being "professional, work[ing] well under pressure", "very commercial in her approach", "extremely pragmatic" and as "understand[ing] the internal temperature at [client] without needing to be told and tailor[ing] her manner… appropriately."

Caroline Coops was appointed as Chair of the Competition and Consumer Law Committee of the Law Council of Australia (2014-2016).

Caroline led the work of the Competition and Consumer Law Committee of the Law Council of Australia Committee in relation to the now implemented, Competition Policy Review (Harper Review) and is a recognised industry thought leader and contributor to policy issues.

Caroline’s expertise is particularly evidenced by her work on the following matters:

  • National Australia Bank– acting for NAB in relation to its sale of MLC Wealth to IOOF and obtaining ACCC clearance of its acquisition of neo-bank 86 400.
  • Telstra – acting on Telstra's strategic competition and consumer issues including its ACCC and ACMA engagements.
  • Medibank Private – successfully defending Medibank in the Federal Court proceedings issued by the ACCC and the subsequent ACCC appeal alleging misleading and unconscionable conduct.
  • Lochard Energy– advising Lochard Energy on its acquisition of the Heytesbury Assets and successfully obtaining ACCC clearance.