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Sustainable finance – exponential growth continues

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Just a few years ago, raising finance linked to the achievement of environmental, social and governance (ESG) objectives may have been viewed by borrowers as a “nice to have” and a relatively easy way to enhance their reputations and boost their ESG credentials. 

Now, sustainable finance is widely embraced and continues to gain momentum at a rapid pace. The opportunities and incentives it offers to support and fund transition to a sustainable economy mean sustainable finance is an essential part of treasury toolkits and investment portfolios and is expected to grow exponentially. In this article, we explore the market’s growth, key benefits for investors and borrowers, and discuss potential pitfalls like greenwashing.

Benefits for borrowers

Sustainable finance is not only beneficial for the planet, it is also beneficial for borrowers.  Why?

Better terms and pricing

Borrowers can expect better terms and pricing for their debt as the market for green, social and sustainable investments continues to grow and develop, as the cost of capital is being driven down and investors view borrowers that pursue sustainable finance as better-placed to deal with future risks and opportunities. 

The pool of investors and lenders has also grown and diversified, driven by pressure from stakeholders of banks and investors to boost their own ESG credentials. This meant an increase in demand for sustainable financial products.

Reputation

It is increasingly the case that without committing at least part of its debt to ESG objectives, the reputations of corporate borrowers will suffer. Sustainable finance serves to boost a borrower’s green credential and its social licence to operate.

Better ESG outcomes

Sustainable finance can help to mitigate the exposure of borrowers to ESG-related risks by helping them to meet their ESG commitments and objectives.

Beware of greenwashing

 Its not easy being green,” – Kermit the Frog

In the context of sustainable finance, “greenwashing” refers to the practice of gaining an unfair competitive advantage by marketing a financial product as environmentally (or socially) friendly, when in fact basic environmental (or social) standards have not been met.[8] Greenwashing can occur when borrowers exaggerate the green or other credentials of a financial product or project or set ambitious or unrealistic targets which they are unable to meet

As there are a variety of principles which may be applied in setting green or social goals and a lack of metrics to evaluate and measure whether green or social targets are being met, there can be a lack of rigour around the selection and measurement of KPIs by borrowers when raising green finance.  There are generally few consequences under ESG loan and bond terms for breaching ESG undertakings and reporting obligations. 

Greenwashing may constitute misleading or deceptive conduct under Australia’s consumer and corporate laws, which may lead to scrutiny and enforcement action from regulators and/or actions by investors and lenders. Even if it doesn’t constitute misleading or deceptive conduct, greenwashing could adversely affect a borrower’s reputation, its ESG credentials and its relationship with investors and lenders.

Reputational risks
  • Greenwashing scandals can result in stakeholders losing trust and cause significant reputational damage, even if the behavior does not amount to misleading or deceptive conduct.
  • Greenwashing can reduce a borrower's resilience and competitiveness, as its peers actively pursue tangible ESG objectives and gain market share.
Legal and regulatory risks
  • Greenwashing may contravene specific prohibitions against misrepresentations or constitute misleading or deceptive conduct with legal consequences (e.g. scrutiny or enforcement proceedings from regulators such as APRA, ASIC or ACCC for breaches of the Australian Consumer Law, Corporations Act or the ASIC Act and/or litigation and class actions).
  • The market for independent verification of SLB frameworks is currently relatively underdeveloped (compared with the credit rating market), meaning that the lack of an arms-length relationship between borrower and verifier may reduce the legitimacy of sustainability claims.
Uncertainty of future regulation
  • A lack of certainty regarding regulatory standards could affect the future classification and pricing of sustainable finance products.
  • Risk that a proliferation of rules and regulations across different markets will cause more confusion, rather than providing clarity (especially if there is a lack of harmonisation) and make it even more difficult for investors to adequately assess and compare products.
  • Principles, guidelines, policies and the like are being developed by countries and regions around the world at a rapid rate and there is no clear indication at this time where the market might settle.

How is the risk of greenwashing being addressed?

Regulation

There remains a real risk of greenwashing in the absence of a clear regulatory framework and global standardisation of ESG, with a wide range of approaches being taken,[9] in part, due to the range of products, assets, sectors and financing markets in this space. However, the market is evolving, maturing and moving towards greater harmonisation and the development of market norms as a result of the work done by leading industry bodies (such as the LMA, APLMA, LSTA, ICMA and others).

There is a general consensus among market participants that increased regulation of sustainable financing is needed. This will assist borrowers in demonstrating the legitimacy of their products and differentiate them from those who are merely greenwashing. It should also allow for the development of reliable market data against which the risk, return and ESG objectives of various sustainable finance products can be better assessed, positively influencing demand and pricing.

Reporting

ESG reporting involves the disclosure of performance in relation to material ESG risks and opportunities, both qualitatively and quantitatively, to explain how these aspects inform a company's strategy and overall performance.[10] There are several frameworks and approaches for reporting and reporting comes with its own set of challenges as a result.

Companies have broad discretion over which standard-setting organisation to follow, and what information to include in their ESG reports. Moreover, borrowers set goals on the basis of their capabilities or aspirations, rather than following corporate emissions allocations or adopting science-based targets.

Although strides are being made in setting tangible targets and goals, and accurately reporting on these, there is still progress to be made. Another challenge is the gaps in reporting metrics, as not all information can be credibly or as easily disclosed. For instance, from a governance perspective, it is easy to report on ‘hard’ information, which is quantifiable and verifiable, like the number of jobs created for women in a year; it is more difficult to report on ‘soft’ information, such as the quality of those jobs, which is difficult to quantify.[11]

Disclosure

Investors are demanding more transparency and accountability from borrowers on ESG matters.  In response to this, a new standard-setting board known as the International Sustainability Standards Board (ISSB) was established at COP26. The ISSB aims to provide a comprehensive global baseline of sustainability-related disclosure standards that provide investors and other capital market participants with information about borrowers’ sustainability-related risks and opportunities to help them make informed decisions[12]. The ISSB will work alongside and operate in conjunction with the IASB.[13] ASIC and other key standard setting bodies in Australia have welcomed the establishment of the ISSB.[14]

Third-party verification

By having a credible third party verify the framework under which ESG finance is raised, lenders and investors are less likely to be concerned about the potential for greenwashing. In the absence of regulatory standards, third-party verification may provide greater certainty to investors of the climate, reputational and other risks associated with the product or asset.

Borrowers should exercise restraint in their disclosure

Borrowers should ensure that any statements or KPIs relating to an ESG loan or bond don’t overstate the potential ESG benefit of the project, activity or asset being funded by the proceeds of the loan or bond.  In the absence of clear regulation and with differing ideas of what constitutes dark green, light green, vanilla or even brown in different financing markets and by different market participants, this is of vital importance.

Conclusion

While sustainable finance might once have been considered niche, it is now the new normal and is expected to continue to grow rapidly. Borrowers financing for the future must embrace sustainable finance in order to maintain stakeholder support and remain competitive, while at the same time being mindful of the risks and opportunities presented in this fluid and evolving environment.

References

[1] European Commission, ‘Overview of Sustainable Finance’, available at https://ec.europa.eu/info/business-economy-euro/banking-and-finance/sustainable-finance/overview-sustainable-finance_en.
[2] Ibid, quoting David Jenkins, Global Head of Sustainable Finance at National Australia Bank Limited.
[3] KangaNews, ‘Standards in Focus as Australian Sustainable Debt Gears Up’ (Article, Website) available at <https://www.kanganews.com/news/15063-standards-in-focus-as-australian-sustainable-debt-gears-up?tmpl=component&print=1&layout=default&%E2%80%A6>.
[4] Bloomberg Intelligence, ‘ESG Assets May Hit $53 Trillion by 2025, a Third of Global AUM’ Firms’ (Bloomberg Intelligence, Research and Analysis, 23 February 2021), available at <https://www.bloomberg.com/professional/blog/esg-assets-may-hit-53-trillion-by-2025-a-third-of-global-aum/>.
[5] Federated Hermes International, ‘Institutional Investors Believe ESG Factors Are More Important Than Financial Metrics When Evaluating a Company’s Long-Term Attractiveness’ (Press Release dated 28 October 2021, Federated Hermes Website), available at <https://www.hermes-investment.com/au/press-centre/stewardship/institutional-investors-believe-esg-factors-are-more-important-than-financial-metrics-when-evaluating-a-companys-long-term-attractiveness/>.
[6] Sean Collins (ed), ‘Advancing ESG Investing: A Holistic Approach for Investment Management Firms’ (Harvard Law School Forum on Corporate Governance, Web Page, 11 March 2020), available at <https://corpgov.law.harvard.edu/2020/03/11/advancing-esg-investing-a-holistic-approach-for-investment-management-firms/>.
[7] Australian Sustainable Finance Institute, ‘A Bold Plan to Reshape Australia’s Finance System’ (Web Page), available at <https://www.asfi.org.au/>.
[8] Recital (11) of the Taxonomy Regulation, available at <https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX%3A32020R0852>.
[9] For instance, the EU recently adopted a legal framework introducing a taxonomy that seeks to define which investments or economic activities can be considered sustainable or climate friendly. The US Securities and Exchange Commission has also announced its task force to identify gaps or misstatements in ESG disclosures, as well as compliance issues relating to the ESG strategies of managed funds.
[10] PwC Australia, ‘ESG: An Opportunity for Companies to Build Greater Trust’ (Website, undated), available at <https://www.pwc.com.au/assurance/esg-reporting.html#:~:text=ESG%20(Environmental%2C%20Social%20and%20Governance,company's%20strategy%20and%20overall%20performance>.
[11] Alex Edmans, M Heinle and C Huang, ’The Real Costs of Financial Efficiency When Some Information is Soft’, (2016) 20 Review of Finance 2151–82, available at <http://faculty.london.edu/aedmans/Disclosure.pdf>; See also, Alex Edelmans, ‘The Dangers of Sustainability Metrics’ (Website, 11 February 2021), available at <https://voxeu.org/article/dangers-sustainability-metrics>.
[12] IFRS, ‘About the International Sustainability Standards Board’(Web Page, 2021), available at <https://www.ifrs.org/groups/international-sustainability-standards-board/#:~:text=The%20intention%20is%20for%20the,help%20them%20make%20informed%20decisions>.
[13] IFRS, ‘IFRS Foundation announces International Sustainability Standards Board, Consolidation with CDSB and VRF, and Publication of Prototype Disclosure Requirements’ (IFRS website, 3 November 2021), available at
<https://www.ifrs.org/news-and-events/news/2021/11/ifrs-foundation-announces-issb-consolidation-with-cdsb-vrf-publication-of-prototypes/>; See also, ‘ASIC welcomes new International Sustainability Standards Board and updated climate-related disclosure guidance’ (ASIC website, 14 December 2021), available at
<https://asic.gov.au/about-asic/news-centre/find-a-media-release/2021-releases/21-349mr-asic-welcomes-new-international-sustainability-standards-board-and-updated-climate-related-disclosure-guidance/>.
[14] Australian Institute of Company Directors (“AICD”), ‘Australian Regulators Welcome Global Sustainability Standards Push’ (AICD website, 24 January 2022), available at <https://aicd.companydirectors.com.au/membership/membership-update/australian-regulators-welcome-global-sustainability-standards-push>.
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