Market-leading insights and expertise that will safeguard your competitive position

The entertainment sector is in a state of flux, with COVID-19 lockdowns leading consumers to spend more of their spare time streaming and gaming than ever before, with disruptors becoming mainstream at record speed. By the time most businesses adapt, they are already behind.

We have many years of experience assisting clients in the entertainment and gaming sector to adapt to these changes in a way that will build or reinforce a competitive advantage.  We take a holistic approach to advising our clients, taking into account their immediate and longer-term objectives, and leveraging our insight into future legal developments.

Our reputation as leading lawyers is built around having advised some of the largest and most established players in this space, as well as industry disruptors on cutting-edge technologies and innovative business models.  Our clients include:

  • The world’s largest multi-media conglomerate
  • A major social media network
  • Major gambling companies
  • Major streaming services
  • Casinos
  • Online gaming companies
  • A large integrated resort and gaming company
  • Leading sporting organisations
  • Travel companies
  • Live entertainment theatres, resorts, amusement parks, exhibition organisers, museums, celebrities and many others.

Our capability and experience in the entertainment and gaming sector include

  • new media transactions, including on significant sports licensing deals with some of Australia’s largest sporting organisations. Our experience covers matters such as content subscription and distribution agreements, IP disputes, corporate transactions (including JVs, acquisitions and divestments) and advice on rapidly changing legislative and regulatory landscapes
  • innovative technological offerings, including in relation to virtual reality, immersive gameplay and the development and offering of Non Fungible Tokens (NFTs)
  • advising on major law reforms, including in relation to online safety, content classification, local content quotas, anti-siphoning and cross media ownership rules
  • gambling legislation, licensing and regulations including licensing, licence renewals and variations, dealing with regulators, marketing and promotions, new product and feature offerings, responsible gambling, affiliate programs, payment methods and tax
  • digital, print and broadcast media, online advertising, brand protection, geo blocking and website disputes, trade mark and copyright issues
  • IP commercialisation and digitisation, IP management issues, including in relation to IP due diligence, assessing IP infringement risks and developing IP commercialisation strategies
  • M&A coverage throughout Australia and Asia
  • all things data related including on privacy and cyber security regulation, management of data- incidents, data governance, strategic planning, monitoring compliance, developing and implementing internal standards, and dealing with regulatory investigations
  • advertising and marketing issues from conception to publication (social and print media) including on all aspects of advertising law, marketing claims and visual representations relating to new and existing products, major marketing campaigns, corporate communications and customer testimonials, as well as dealing with regulatory investigations and competitor claims
  • all aspects of taxation 

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