Riding the unstoppable wave of digital commerce

With COVID-19 lockdowns changing the way we live our lives, consumers have spent more time (and money!) than ever before online. The business world has had to react with agility to keep up with (and take advantage of) increasing demand for digital offerings. Even as we slowly return to normal, there has been a seismic shift in behaviour with digital commerce now a key part of everyday life.

At KWM we have years of experience advising key players in the digital economy. From leading online retail platforms, to innovative payment solutions, to the creation and sale of virtual assets on the blockchain and beyond, we have you covered.  We also work closely with payment institutions and can advise on all aspects of fintech

Digital commerce legal support

We have experience across all legal and regulatory matters affecting the digital economy, including:

  • Regulation of digital platforms
  • Innovative technologies, including in relation to AI, blockchain and smart contracts
  • Competition and consumer law
  • Data protection and privacy laws – including dealing with data governance, dealing with cyber security incidents, and regulatory investigations
  • Advertising and marketing laws – including on electronic direct marketing and the regulation of ad tech services and influencer arrangements
  • Regulation of online marketplaces
  • Regulation of online content, including in relation to safety and defamation risks associated with social media platforms
  • Media agency and publisher agreements
  • Payments regulations, including in relation to digital currencies
  • Stored value facilities licensing (including gift card and voucher arrangements)
  • Loyalty programs
  • Cloud computing, data centres, warehousing, logistics and other back-end systems
  • Digital contracts
  • Dispute resolution
  • Tax

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