KWM ranks first in the 2020 Acritas Asia Pacific Brand Index

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King & Wood Mallesons (KWM) has been recognised as the leading law firm in the Asia Pacific, ranking first in the 2020 Acritas Asia Pacific Brand Index. The ranking is the result of a survey completed by more than 900 senior legal buyers based across the region and globally.

The Index measures performance across five components including awareness, favourability, litigation, M&A and high-value work. Respondents based outside of the Asia Pacific were asked to select the firms they use the most for high-value work in key jurisdictions in the region.

KWM's top ranking reflects the growing strength of the firm's global brand and its reputation for professional excellence in the region. The survey results reveal that service delivery remained strong and favourability increased, with double the number of survey respondents citing KWM's reputation as the key driver of favourability and triple the number citing the firm's professionalism.

Commenting on the firm's results, Global Chief Executive Partner Sue Kench said:

"These are uncertain times for business. As our clients navigate shifting global dynamics and pursue new opportunities to strengthen their business, they are turning to the firms they trust the most. They are seeking advisers who consistently deliver high quality legal advice and exceptional service - and this is reflected in this year's rankings.

"Amid shifting global dynamics, businesses are turning to brands they trust the most and we are delighted to be top-of-mind for businesses seeking to new growth opportunities."

KWM Global Chairman Wang Junfeng added:

"KWM is committed to building a top tier international law firm from Asia. Our clients continue to seek growth in international markets and our role is to leverage our unique platform and expertise to help them do business in the region and beyond. This means maintaining our commitment to quality and professionalism, while continuously evolving our offering through investing in talent and technology."