Asia's top tier international law firm King & Wood Mallesons (KWM) is continuing to build its brand awareness and favourability on the global stage.
The firm was again recognised as one of the world's leading legal brands, ranking 11th in the 2021 Acritas Global Brand Index. KWM climbed three places from 14th in 2020 to achieve its highest ranking in the Index to date.
The 2021 Index is derived from 1,565 interviews with respondents from organisations with more than $1 billion in global revenue and who have senior responsibility for buying legal services. It benchmarks global brand strength by measuring spontaneous brand awareness, favourability, consideration for multi-jurisdictional litigation and consideration for multi-jurisdictional deals.
KWM's strong ranking represents the firm's professionalism and client focus, during a year which was challenged by the impacts of the global pandemic. In particular, a key differentiator for the firm was its high favourability for cross-border matters and multi-jurisdictional litigation and deals.
Strong results in China and being the most used firm for outbound cross-border work across the entire Asia region were driving forces behind KWM's strong performance in this year's index.
Global Chairman Wang Junfeng said:
"Being recognised as a leading global brand reflects KWM's reputation for legal excellence and commitment to delivering high-quality client service. These are uncertain times and businesses need trusted advisors to help them navigate shifting global dynamics and protect and grow their business – and this is reflected in the rankings."
Also commenting on KWM's results, Global Chief Executive Sue Kench added:
"KWM's strategy is to build a top tier international law firm from Asia, for the world. This means using our global platform and expertise to enable our clients to do business across regions and pursue cross-border opportunities in the world's key growth markets. We are thrilled that clients are increasingly becoming aware of and valuing our unique global offering."
