Media

Media

Making the most of opportunities in media

The media and entertainment environment is evolving at a relentless pace. Digital technology and globalised content are helping to create a vibrant and disruptive marketplace full of opportunities.

Integrated and effective, our international team of media lawyers has a long and successful history of working with major industry names and start-ups alike. Our focus on our clients' goals covers the full spectrum of media transactions and commercial activities including content development.

In-depth media expertise

As a client you benefit from our expertise in new media, social media and gaming as well as in competition, consumer and regulatory issues. You also get lawyers who are experienced in the law on advertising, promotions and marketing as well as in consumer and competition law.

We advise on some of the world’s largest cross-border and multi-jurisdictional transactions, which means you benefit from our deep industry knowledge combined with commerciality and technical legal skill. We put you in the right place to gain maximum competitive advantage and to manage risk effectively.

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Our law firm advises media companies, content developers, film studios, publishing houses, intellectual property (IP) owners, data and information providers and advertisers on:

  • Public and private mergers and acquisitions,
  • Major corporate restructurings, including demergers
  • Financing media acquisitions
  • PRC inbound and outbound investments
  • Exit strategies including management and leveraged buyouts
  • Joint ventures and strategic alliances
  • Branding protection, from clearance and prosecution through to oppositions and disputes
  • Competition and regulatory issues, including responding to regulators and cross-media ownership
  • Social media and digital media issues
  • All aspects of publication, marketing and advertising law including comparative advertising, liability of publishers, spam, misleading and deceptive conduct litigation, and claims substantiation
  • The laws, policies and practices of the various standards boards and supervisory bodies
  • Broadcasting, content rights and syndication arrangements
  • Live events, reality television and sports and event sponsorship
  • Film, television and video game production agreements
  • Ambassador and talent agreements for celebrity talent
  • Merchandising and promotions
  • Digital and on-line distribution
  • Disputes
  • Privacy and data security issues.

Work highlights include advising:

  • BBC on competition and regulatory issues on the launch of Freesat
  • BSkyB on its successful claim against another company’s use of a trade mark for its online storage offering
  • Telstra BigPond Music (Australia’s largest ISP) in relation to setting up an online music platform; negotiated music licensing agreements with each major and many minor labels, and advised Telstra on music labelling and other obligations; advised also in relation to setting up and streaming of live music events; prepared customer terms and conditions
  • Woolworths on social media policies and developed Q&A guidelines for monitoring social media commentary; social media training for employees
  • Online Media Business on the M&A, corporate and regulatory issues arising from its acquisition by the global media firm, WPP based in Vietnam
  • Chinese-based technology, media and advertising company Touchmedia on its expansion into various new markets, including Canada and the Middle East.
"They adopt a commercial approach and are generally outcome focused."

Chambers

We have a full team specialising in this area.

Discover our latest insights into legal issues affecting your business

The Productivity Commission's final report into Data Availability and Use will present both risks and opportunities for the technology sector if adopted by the Australian Government.

22 May 2017

The Minister for Communications outlined a comprehensive package of reforms to Australian broadcasting and content regulation that are intended to be included in tonight’s Federal Budget.

09 May 2017

How will the Australian Government and the technology sector create the optimum policy framework to facilitate open data sharing without destroying existing economic value?

15 March 2017

King & Wood Mallesons have authored three chapters (Australia, Hong Kong and China) in The International Comparative Legal Guide to Telecoms, Media and Internet Laws 2017.

13 October 2016