Invaluable consumer protection law expertise
The best defence is offense. Our award winning consumer protection lawyers work closely with you to protect and develop your valuable brands and to ensure compliance with Australian consumer protection laws.
We offer bespoke in house training sessions on the legal issues associated with marketing claims. We also help you to develop and implement policies aimed at developing a culture of compliance within your wider business.
Our expertise extends to dealing with the contractual and strategic issues associated with advertising and marketing initiatives, such as providing advice on contracts with media and advertising agencies. We can also help you structure and publicise competitions and trade promotions to ensure that they comply with the applicable (but often different) Australian state and territory laws.
We regularly advise and represent clients in court in relation to marketing claims. We have a wealth of experience acting in prosecutions commenced by regulators (including the Australian Competition and Consumer Commission (ACCC), Australian Communications and Media Authority (ACMA) and the Advertising Standards Board) as well as in private litigation commenced by our clients or their competitors.
We have assisted clients on national and worldwide product recalls, including drafting notifications to the relevant authorities and developing and implementing a recall strategy which encompasses mitigating any damage to the brand
Our experience extends to advising on advertising campaigns for clients in the telecommunication, health, manufacturing and food industries, assisting clients with advertising codes including the Therapeutic Goods Advertising Code, the Australian Association of National Advertisers (AANA) Code of Ethics, the AANA Food and Beverages Code and Alcohol Beverages Advertising Code, and codes on marketing to children.
Our consumer protection law legal expertise includes:
- Unfair terms
- Advertising campaigns and claims and marketing and sales practices
- Sponsorship and teaming agreements
- Social media – managing the channel, advertising, policies and terms
- Unconscionable conduct
- Distribution channels and pricing strategies
- Responding to urgent interlocutory advertising matters brought by competitors or regulators
- Instituting actions on behalf of our clients
- Privacy, spam compliance and customer data – use of databases and the structure of opt-outs.